More About Traci

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Traci’s Story

Traci is the founder of Follow Your Strengths and one of the first Gallup-Certified Strengths Coaches in the state of Iowa. She is passionate about helping people pursue their talents and views the focus of her career as helping organizations improve employee engagement levels and employees leverage strengths on their paths of success. Traci’s work experience includes organization development, human resources consulting, career and outplacement coaching, and training delivery. She has consulted across numerous industries and delivered training at the college and corporate level, including The University of Kansas, University of Northern Iowa, Accenture, and John Deere.

Follow Your Strengths offers customized strengths-based training workshops, leadership coaching. individual coaching, and speaking engagements. Traci’s sessions are engaging and tailored to the client, based on organizational needs and performance goals. She coaches employees to uncover their natural talents, focus on development, and deliberately leverage their strengths every day.

Additionally, Traci is the President of HRConnect, an HR consulting and training company based in Waterloo, Iowa. HRConnect aims to support small to mid-sized organizations in their compliance-related HR efforts, in addition to providing employee and supervisor development training programs. Traci is a Senior Professional in Human Resources (SPHR) and earned her B.B.A. in Management and Organizations from The University of Iowa and her M.S. in Counseling Psychology from The University of Kansas. Within the Cedar Valley community, Traci volunteers her time on boards for Cedar Valley Society for Human Resource Management (CVSHRM), the Junior League of Waterloo-Cedar Falls, and The Waterloo Schools Foundation.