Get to know Traci



Founder of Follow Your Strengths

I love my job.  I own my own business and I’m an Employee Engagement and Strengths Consultant and Trainer.  That’s a mouthful, huh?  I’m pretty sure we didn’t have one of “those” show up at Career Day in Junior High!

All joking aside, my job is very unique…just like each of my clients! The research around StrengthsFinder shows the odds that someone has the same 5 themes in the same order as you are 1 in 33 million! That being said, if you’re looking for a trainer to help facilitate teambuilding, a coach to help you grow, or a speaker for your next meeting, it’s important for you to understand what you’re getting. So, with my Top 5 strengths in motion, here’s what that looks like for my clients:

  • Individualization:  My friends tell me that I see the best in everyone.  Everyone has a story.  I love hearing your stories and helping people do what they do best.
  • Harmony:  As a strength my husband and I share, we’ve been referred to as “the glue” by a group of our friends.  I naturally stay calm while bringing people together to do what works in their best interest.
  • Maximizer:   Maximizers are committed to excellence and I’m constantly looking for ways to improve.  I provide that productive push to help you move from good to better to best.
  • Learner:  I’ll bring you the latest and greatest resources, tools, and data as a Gallup-Certified Strengths Coach.  You’ll always have details on where to go next to continue learning.
  • Belief:  As my Gallup Strengths Coach Heather Wright told me, “think purpose.”I know this work is what I’m called to do.  Partnering together, I’ll help you live a strengths-based life and help your team on its strengths journey.

If you’re curious to learn more about my story, feel free to read my journey.  For those of you more into bullet points, here you go:

  • One of the first Gallup-Certified Strengths Coaches in Iowa
  • 15 years combined experience in consulting, career coaching, and training
  • Delivered training for organizations such as Accenture, John Deere, ACT, The University of Kansas, and The University of Northern Iowa
  • Senior Professional in Human Resources (SPHR)
  • M.S. in Counseling Psychology from The University of Kansas
  • B.B.A. in Management and Organizations from The University of Iowa



HR Background




Family Oriented


Iowa Girl







My first job out of college took me to Kansas City where I worked for a great company and was surrounded by great people.  Yet something was missing.  I spent three years attempting to work in IT consulting and outside sales and my work left me feeling unfulfilled, underutilized, and knowing I had more to give.  I was in the early stages of what Abby Wilner coined, the quarterlife crisis. At 24, I read the book, Do What You Are by Paul Tieger and Barbara Burron-Tieger and had a light bulb moment which propelled me on my current path.  I realized I was in a line of work experiencing feelings similar to writing with my left hand, swimming upstream, or going against the grain.  In that instant, I realized I was in the wrong job for me and this realization provided me the clarity, confidence, and power I needed to make a move.  While leaving such a successful organization was arguably a bit gutsy and  naïve, I knew it was the path I needed to follow.  My reasoning to others was, “I’m taking a step back now to someday take a step forward.”


My next step was graduate school at the University of Kansas where I focused my studies on career development with a plan to bring that back to the world of business.  My mission was simple; to help others be happier at work.  After 10 more years of HR and organizational consulting experience, I grew to realize this simple mission was actually not such a simple equation.  Employee engagement, culture, organizational behavior, management styles, policies and procedures, and people practices all influence how we feel about our work.  That being said, I am still driven by that innate desire to help…that desire to share…and that desire to teach.  My mission now is to help others Follow Their Strengths on their personal paths of success.

Our Clients

Phone Phone: 319-883-6092

email Email: traci@followstrengths.com

address Address: 1957 Falcon Ridge; Waterloo, IA  50701